CTV Has Reach.
Now It Needs Growth.
BalanceTech is the first marketing agency built exclusively for CTV publishers.
"CTV ad spend hit $23.6B in 2024 — growing 16% year over year" — IAB
"Streaming now commands 44.8% of total TV viewing time" — Nielsen
"CTV ad impressions grew 18% year over year in 2024" — Innovid
We grow apps on:
How BalanceTech Grows Your CTV App
From strategy and creative assets to media buying and reporting — we own the outcome, not just the brief.
On-Device Promotion
We run paid campaigns directly inside Roku, Apple TV, Fire TV, and Android TV operating systems — home screen placements, storefront features, and in-OS ad units that reach users already in the CTV mindset.
Direct-to-Install Video Ads
We run performance video campaigns with direct install CTAs — using remote-triggered interactions where supported, and high-converting formats everywhere else. Every placement is optimized against install and activation targets.
Cross-Device Retargeting
Using our proprietary household-level data, we identify who owns a Roku vs Fire TV vs Apple TV device, then retarget them on mobile apps and social platforms — showing the exact platform-matched install link. No generic links. No lost conversions.
Influencer & Creator Funnels
We activate YouTube creators and social influencers in the movies, TV, and streaming content verticals — turning their audiences into CTV app installers through tracked, performance-based partnerships.
How We Work
We don't sell media slots. We run your growth.
Discovery
We sit with your team to understand your app, your audience, what's been tried before, and what success looks like. We come in as a partner, not a vendor.
Strategy & Creative Assets
We map out a multi-channel growth plan and prepare the creative assets needed — ad formats, copy, and visuals tailored for CTV platforms and cross-device placements.
Execution
We manage your budget across on-device placements, cross-device retargeting, creator partnerships, and social — optimizing in real time against your agreed targets.
Reporting & Optimization
You get clear reporting on installs, watch hours, OS positioning changes, and brand mentions. We adjust every week until we hit the target.
Built on Performance. Measured on Outcomes.
Our model is simple: we succeed when you grow. Every campaign is structured around measurable results.
Hours Watched
We optimize for viewers who stay, not just install. Watch hours drive higher CPMs, better platform ranking, and real long-term value.
OS Ecosystem Positioning
Getting your app surfaced in the right category shelf on Roku or Fire TV is the CTV equivalent of page 1 on Google. We work the channels that influence where you appear.
Brand Awareness
We drive conversation about your app on Reddit, X, and streaming communities — organic buzz that compounds over time.
What Growth Looks Like
A FAST channel in the sports vertical went from invisible to featured placement in the Sports category shelf on Roku within 60 days — driving organic discovery alongside paid campaigns.
By replacing untargeted OS homepage CPM spend with household-matched video ads, a niche OTT publisher cut their CPI by more than half.
Creator-driven funnels targeting movie enthusiast audiences drove a 4x increase in subscription trial starts for a premium streaming app.
Projections based on campaign modeling using industry benchmarks from TVision, Innovid, and IAB. Actual results vary by app category, platform, and budget.
The CTV Growth Gap — And How We Close It
CTV is the fastest-growing screen in the home. But growth doesn't happen by itself.
No Dedicated CTV Agency
Every ad agency talks about advertising ON CTV. No one has been managing growth budgets FOR CTV apps — until now. Publishers have content and audiences, but no performance partner who understands the platform from the inside.
Broken Cross-Device Funnels
Ads reach users on mobile, but the app lives on Roku or Fire TV. Generic links, wrong storefronts, and login friction kill the conversion. We build device-aware funnels that match the right install link to the right household.
A Billion-Dollar Market in the Dark
Unlike any other digital product, CTV apps have no real user acquisition infrastructure. No guaranteed installs, no performance model. The entire industry runs on measurable ROI — yet CTV publishers are left spending on awareness with no way to tie budget to growth.
Who We Are
“CTV expertise meets performance marketing discipline
— in one agency.”
BalanceTech sits at the intersection of two worlds that rarely meet: deep CTV platform expertise and serious performance marketing discipline.
On the CTV side — we know what it takes to build, launch, scale, and monetize streaming apps. We understand platform dynamics, OS algorithms, content strategy, monetization models, and what makes viewers stay and spend.
On the performance side — we know media buying, audience targeting, creative testing, budget optimization, and how to engineer growth at scale. We've done it across mobile, web, and affiliate — and we've brought that discipline to the living room.
CTV Experts Since 2015
Cross-Device Audience Data
Guaranteed App Growth
Ready to Grow Your CTV App?
Tell us about your app and we'll map out a growth plan — no commitments.
Or email us directly at hello@balancetech.io